advertising learning 4/30/2024

 

So today I watched a video about Ikea and how they are able to grow their brand, which in the grand scheme of things is very amazing. I went to Ikea for their food court aka the cinnamon rolls and man there is something at Ikea that makes me think that this place is special from their prices to seeing a whole room designed in a way that will show you what your place could like if you buy from them. Along with the reputation they have remarkably interesting events to get more people into the Ikea brand. One event was bringing a friend which on the surface helps bring more potential customers in another one that stuck out to me was the Ikea apartment in Paris, so the company has been growing and has found many interesting ways to get more customers in through interesting and fun ways.

 

Video link: Behind The IKEA Brand (youtube.com)